Challenge Penticton is delighted to announce Valley First has renewed its commitment as the triathlon’s title sponsor. The 2015 event will be the second consecutive year that Valley First Challenge Penticton has been supported by the Penticton-based financial institution.

Valley First has become well known for leading exciting new initiatives having previously sponsored a number of large community and sports tourism events. It was originally drawn to Valley First Challenge Penticton because of the fresh approach the Challenge triathlon brand brought to multi-sport in the South Okanagan. Challenge Family races are known for providing a superior athlete experience coupled with an exciting festival of family-oriented events culminating in the triathlon events on the Sunday.

The renewed sponsorship demonstrates the success of the partnership’s first year, and Valley First’s commitment to helping Valley First Challenge Penticton becoming B.C.’s leading triathlon event. Valley First Challenge Penticton and Valley First credit the success of their partnership to the shared value of building and strengthening individuals and the community as a whole.

“We’re thrilled to partner with a company which, like Valley First Challenge Penticton, wants to make a positive impact on the whole community,” said Michael Brown, Marketing Manager, Valley First Challenge Penticton. “Together we’ll help athletes achieve their goals, while at the same time generate revenue for local economy and contribute to the community around us.”

Brown’s excitement is shared by Valley First President Paulette Rennie.

“Valley First is incredibly proud of its reputation as a community supporter; it’s important for us to be more than just a good neighbour,” says Rennie. “Valley First Challenge Penticton contributes much to the region both culturally and economically and we’re pleased to continue our support and help new owners Michael Brown and Kevin Cutjar deliver on their strong vision for the future of Valley First Challenge Penticton.

“Renewing our partnership with Valley First Challenge Penticton represents a real opportunity for Valley First to once again be part of a fantastic week-long celebration while furthering our commitment to building and strengthening the communities we serve.”

The 2015 edition of Valley First Challenge Penticton will be the 33rd running of the long-distance triathlon, consisting of a 3.8 km swim, 180 km bike and a 42.2 km marathon run. The Challenge Half triathlon, (1.9km swim, 90km bike, 21.1 km run) was introduced in 2014 and has proven popular with athletes as a natural stepping stone toward the longer full-distance event. There are also relay divisions in both distance races. The entire event attracts thousands of athletes and spectators to Penticton both during the event week itself, as well as the preceding months as triathletes visit the South Okanagan to train on the course. Significant revenue is generated for the region through these visits.

As part of the sponsorship, Valley First Challenge Penticton will encourage participation in Valley First’s hunger-fighting cause, Feed the Valley. Athletes and spectators will be encouraged to support local food banks by donating funds and food items to the program. 

About Valley First Challenge Penticton
Valley First Challenge Penticton is the oldest long-distance triathlon in North America. The 2015 race will be 33rd running of the event. Tens of thousands of athletes have crossed the finish line since 1983. The week-long family festival culminates in the running of a triathlon featuring a 3.8 km swim, 180 km bike and 42.2 km marathon run, and also features a Challenge Half distance triathlon, and relays over both distances. The course through the South Okanagan is challenging due to hill climbs, strong winds and high heat. The event attracts more than one thousand participants and thousands of spectators, and has a year-round effect on the local economy as athletes visit the region to train in the weeks and months leading up to the race. Valley First Challenge Penticton is part of the Challenge Family series of events, which is known for providing superior athlete experiences and memorable events.

About Valley First
Valley First is a premier provider of banking, investment and insurance services for residents and businesses in the Okanagan, Similkameen and Thompson valleys. As a division of First West Credit Union, B.C.’s third-largest credit union with 54 branches and 42 insurance offices throughout the province, Valley First brings innovative products, an extensive branch network and local decision making to the banking experience.